Published: September 3, 2025
A nationwide survey reveals that beer drinkers in the U.S. are more outgoing, happier at work, and overwhelmingly prefer rock music over any other genre.
Beer and rock ’n’ roll have always gone hand in hand, but now there’s data to back it up. According to a nationwide study conducted by LetsGrabA.Beer in partnership with Wakefield Research, beer enthusiasts in the United States are not only more extroverted than non-drinkers, they’re also happier in their jobs, passionate about good food, and—unsurprisingly—loyal to rock music.
The research surveyed 1,000 American adults over 21 across major cities including Los Angeles, Chicago, Atlanta, Houston, and Denver. The results reveal striking contrasts between beer drinkers and those who abstain:
Extroversion: 53.8% of beer drinkers describe themselves as extroverts, compared to just 42.7% of non-beer drinkers. Among men, over half (56.5%) admit that beer helps them feel more outgoing, while most women reported that alcohol doesn’t significantly influence their social behavior.
Music Preferences: A massive 72.6% of beer drinkers say rock sets the soundtrack of their lives, leaving hip hop at 27.4%. Even among non-drinkers, rock dominates (84.5%) compared to hip hop (15.5%).
Job Satisfaction: Nearly 8 in 10 beer fans (79.7%) declare themselves happy with their jobs, versus only 57.8% of non-drinkers.
Food Lovers: Two-thirds of beer drinkers (67.2%) call themselves food enthusiasts, compared to just 38% of those who don’t drink beer.
While the survey has a margin of error of 3.1%, the message is clear: beer drinkers are not only raising their glasses—they’re raising the volume. For them, the perfect mix is a cold beer, a plate of good food, and the raw power of rock ’n’ roll.
