Velveteen Queen Announce 'The Greater Good' and Unveil Title Track Video

Velveteen Queen have announced their second studio album “The Greater Good”, scheduled for release on September 18 through Silver Lining Music.

Alongside the announcement, the Swedish band unveiled the album’s title track “The Greater Good”, accompanied by an official music video directed by Patric Ullaeus.

Emerging from Sweden’s contemporary hard rock scene, Velveteen Queen combine influences associated with classic hard rock and glam-oriented styles while maintaining a modern production approach.

“The Greater Good” features guest piano contributions from Peter Keys of Lynyrd Skynyrd.

According to the band, the song examines themes connected to social apathy, misinformation, and collective responsibility.

The accompanying video expands the visual presentation surrounding the album cycle through a cinematic performance-driven format.

Produced by Sören Andersen, “The Greater Good” continues the band’s development following earlier releases while expanding its melodic hard rock direction.

The album incorporates material ranging from guitar-driven rock songs to slower and more melodic compositions, balancing energetic arrangements with more introspective moments.

Among the tracks highlighted by the band are “Talk or Walk”, “Adrenaline”, and “Chains”.

TRACKLIST

1. Too Far Gone
2. The Greater Good
3. Talk or Walk
4. Adrenaline
5. Can't Go Back in Time
6. Chains
7. It Ain't Over
8. Liar
9. Best of the Best
10. Sorry
11. Try (Try to Believe Me)

FORMATS
Vinyl
CD
Digital
D2C Bundles

LIVE / TOUR DATES
June
27 — Dalhalla, Rättvik (SE)

September
18 — Debaser Nova, Stockholm (SE)
19 — Valand, Gothenburg (SE)

More dates are expected to be announced.

Velveteen Queen have previously shared stages with artists including Alice Cooper and Judas Priest.

Their sound draws from classic hard rock and glam traditions associated with bands such as Guns N’ Roses, Aerosmith, Velvet Revolver, and Hanoi Rocks.

The band is continuing to expand its touring activity while developing its second full-length release.

LINEUP

Samuel Nilsson — lead vocals, keys
Lukas Axx — guitar
Noah Mårdh — guitar
Vilmer Fall — bass
Isac Borg — drums

Through “The Greater Good,” Velveteen Queen continue expanding their melodic hard rock direction ahead of the release of their second studio album.

Written by Gino Alache – Music Journalist

Watch “The Greater Good” below: